· The purpose of this paper is to explore how and what drives corporate social responsibility (CSR) in host communities of mining companies in developing countries. Design/methodology/approach To address this knowledge gap, this paper used Ghana as a test case and conducted 24 in-depth interviews with participants drawn from
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the mining business, marketing can be described as: ‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need
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· There is consequently a natural connection between social marketing and SDGs, as social marketing knows how to apply marketing techniques and approaches to social causes. However, despite the growing literature on this topic (e.g., Galan-Ladero & Alves, 2023 ; Truong & Saunders, 2021 ), academic research on the direct contribution
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· Lead Generation: Mining companies rely on a consistent flow of new projects and clients to fuel their growth. Marketing strategies can focus on generating leads and attracting potential clients. This can be achieved through targeted advertising campaigns, content marketing, and participation in industry events.
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· Mining is a short-term and temporary operation, and it depends on how much of the mineral resources are to be extracted in a specific location. The Philippine Mining Act of 1995
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Boiler Installation. 2. Pay-per-click (PPC) advertising. The next strategy you’ll want to consider as part of digital marketing for mining companies is pay-per-click (PPC) advertising. PPC ads are paid advertisements that appear at the top of the search results above organic listings.
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· The issue of response analysis rate and marketing campaign optimization has been widely explained in data mining course book [12,13] and recently in online social network content [14].
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· Mining activities cause negative environmental impacts and social conflicts but also provide economic benefits to communities and secure the minerals necessary for low-carbon technology. The aim of this multiple case study is to analyze, compare and critically evaluate sustainability reports of 10 European mining
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Social impact assessment WikipediaRelevance Of societal Marketing To Mining companies Social impact assessment SIA is a methodology to review the social effects of infrastructure projects and other development interventions
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shows that the large mining companies assessed score on average a low 19% on human rights-related issues. It is more than time for mining companies to fully embrace both the precepts of ‘respect’ and ‘remedy’ on all aspects of Human Rights.
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Case Study of Mining Companies in Zvishavane and Mutoko in Zimbabwe Charles Dziro Lecturer, University of Zimbabwe-School of Social Work Abstract: The research attempted to find the relevance of community development and corporate social
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· This article examines the influence of transnational mining companies' (TNMCs) Corporate Social Responsibility (CSR) initiatives in diamond and rutile dredge-mining areas in post-war Sierra Leone.
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· social media marketing was important for their business, with 80% indicating their efforts. increased traffic to their websites. And according to Social Media Examiner, 97% of marketers. are
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:Social Impact of Mining TrendsMining Rising InvestmentSocial Investors in MiningPublished 1 June 2003. Environmental Science, Business. Development Southern Africa. This article-the first in a pair of articles on corporate social responsibility (CSR) -
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· The main. goal of this paper is to show how social networks in uence modern businesses and how. they can be used as a part of marketing mix in order to impr ove business e ectiveness. Key words
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:Corporate Social ResponsibilityMining SectorSocial Impact of MiningTrend 1: The social investor Embedding value beyond compliance into corporate DNA. 8 minute read 04 February 2020. Andrew Lane South Africa. Demands for disclosure. Earning investor trust. Mainstreaming shared
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February 15, 2024. www.123rf.com. The Deloitte 2023 Tracking Trends report delves into the critical issues affecting the global mining and metals industry. Deloitte highlights the significant social, environmental, and economic value the mining and metals sector can provide, primarily focusing on its relationship with the environment.
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· In today's business landscape, corporate social responsibility is important as companies are expected to integrate social and environmental considerations into their operations
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· Social media have transformed the traditional marketing communication, resulting in companies evolving their customer approach and integrating social media into their marketing strategies. Although numerous examples of using social media platforms for marketing purposes exist, and despite the various efforts from the companies and
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:Corporate Social ResponsibilityCsr in Mining CompaniesCsr of Mining Companies · Social impacts of the mining sector can be assessed using different indicators sets. •. A literature review identifies the main social impacts occurring in the
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· Here’s a brief overview of several platforms that can help you leverage the power of social media marketing. 1. Facebook. Facebook is the most popular social media platform, making it a smart
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· Social media marketing is that which uses social media platforms such as Twitter, Facebook, YouTube, and LinkedIn. These are collective groups of web properties that are published primarily by users to build online communities. They can be used to generate publicity for social marketing campaigns, but that is not their primary purpose.
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· Email marketing plays a crucial role in the marketing strategies of mining companies. By leveraging email campaigns, mining companies can effectively communicate with stakeholders, investors, suppliers, and customers. Through targeted email campaigns, mining companies can share updates on projects, industry news, and
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Mines have unique challenges that require tailored solutions. Halo Media are global leaders in mining marketing, brand, and communications. We'll work with your team to create custom brand and communication services tailored to the mining industry. We'll help you connect with your people, community, investors and other key stakeholders.
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· However, the following examples show some of the most successful ways to use content marketing tactics to attract new business. 1. Linkable Assets. A linkable asset is essentially anything other people can easily repurpose and share on social media sites. These include LinkedIn, Twitter, or even Pinterest.
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· Contribution of mining companies to sustainable development About 63% (i.e. 76 of 120) of the participants of the focus group discussions identified an enhanced shareholder value and lack of
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To effectively design products, the market segments and the social relevance should be incorporated into the product design itself. In addition to the marketing of the product, there are many production decisions that will enhance relevance and these should be identified by market segment as the product is being created and re-assessed as the product is
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· Plus the ability to recycle and reduce waste has clear links to an improved bottom line. “The mining industry is starting to take sustainability seriously, realising that if they don’t act on it, they won’t
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Put differ ently, mining companies need a social licence to oper ate in the community. 7.2. Cor por ate Social Responsibilit y The idea of cor por ate social r esponsibility (CSR) star ted w ay back. It can be tr aced back into the philanthr opic w or k of w ealthy
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Studies conducted on CSR among mining companies do not just enumerate What these have done on the communities that they relate with. Impacts of CSR activities on the mining sectors were also
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